Women’s Rights

Food Sovereignty Program

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Women’s Economic Empowerment

As the collective matured and women gained confidence in the new relationship with the collective we organized exposure trips for them to the ‘posh’ urban markets; it allowed them to understand the worth of their products in Pakistani markets as well as abroad. It was important to make them realize how well received their products were and the very high prices at which they were being sold.

In the years from 1998 to date women associated with our collective have developed many of the products without any intervention from our side. Though in some products we have helped them to develop marketable items, by and large it is their own extremely beautiful ‘craftwomenship’ and marvelous skills that has allowed such vast expansion in the products that they produce. The products’ pictures have been placed under “Products of the Women’s Collective” in the main bar of the blog.

Roots was able to launch products by women at a stall at the Sunday Bazar in Defense Housing Society – such local daily bazars were the norm in the 1990s; the stall was initiated on May 7, 2000. In the early years the space for the daily bazaars were under municipal government administration; the collective stalls were hardly charged anything. Special projects pushed by urban women entrepreneurs and women activist even forced the government to provide free space for women-produced goods and handicrafts. Our collective was also able to benefit from such endeavors. In addition, Roots for Equity also started a small outlet called “Hunar-e-Zan” but was not able to maintain it because of the very high rental and salesperson salary; there were of course additional expenses of utility and administrative costs. This was leaching the savings that the collective was making. Since 2007, the collective has been totally self-financed by its own sales. Apart from the Sunday Bazaar stalls, the products produced by women were also sold at exhibitions and fairs in the city. Over the years, other shops in town were also buying the collective’s products.

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